Social media is good for many things including online reputation, content marketing, and customer support. Also, it provides an opportunity to target and communicate with your audience and also build your brand. It’s good that there are different platforms but with opportunities come competition. Facebook, Instagram, Pinterest and other platforms can be used for social media marketing but an expert help is needed to create and manage campaigns.
Follow the 7 simple steps to take your social media marketing in the right direction
- Choose the right networks
Having so many social platforms to work on is exciting but you have to be choosy in the selection of platforms. Facebook is good for customer care support and Pinterest is a great medium for sharing pictures. Similarly, Twitter is right for making quick offers or latest info. If you are into B2B then LinkedIn will better suit your needs.
- Pictures speak more than words
It is easier to make an offer and prove a point with a picture. Visual content can play a more active role in connecting your brand to the targeted audiences. You could make different business profiles for different objectives like customer are and latest offers but you should make sure that all your profile pictures look similar. They should resemble the business in letter and spirit.
- Develop your voice
In social media, your posts make your voice. You should know when to communicate, what to post and how to improve your voice. Including visuals is a great way to improve posts but it would be better you make a social calendar for social media posts.
- Share interesting posts
Facebook, Google+ and Twitter are the right platforms for curating content relevant to your business and interesting for your audiences. Find blog posts and visual content that can in anyway build your brand and share it on Facebook and other platforms. Choose the topics that reflect your business and that make an interesting read.
- Make regular posts
Irregular posting could slow down your campaigns and finally remove you out of the competition. Your audiences must remember your brand and it is possible only when you make regular postings. How frequently you should post depend on your targeted audiences. Study your competitors to make a social media calendar.
- Connect with influencers
Just having a number of followers doesn’t mean that you would be able to generate a huge response for your brand. You need locating influencers that have authority in the business you are doing. Locate influencers and connect your brand with them.
- Take advantage of your profile biography
Many brands waste their profiles by not paying heed to the profile information. If you approach a branding company for social media marketing, it would start by creating an impressive profile for your brand. Your profile is your intro and if it isn’t impressive then you won’t get targeted traffic. Ideally, social media marketing should start with profile making.